Iron Man soars in the box offices across the globe collecting a total of 680 million worldwide. IM3 had the second best opening weekend of all time behind The Avengers which grossed 207m towards IMs 177m. Iron Man 3 also set a new Imax record, for the first time in history the better quality audio and screen formats generated close to 30 million in a single weekend. The superhero saga has overtaken the final international box office of Amazing Spider-Man($490m), The Dark Knight ($470m), Spider-Man ($418m) and Spider-Man 2 ($410m), having surpassed last week the final tallies of Iron Man, Iron Man 2, Thor and Captain America. The reason for such an accomplished reception IM3 plays a large spectrum of audiences tiled towards older men. According to Disney, audiences were 55 percent above the age of 25 and 61 percent male. Disney also reports that couples made up 52 percent of viewers, while families accounted for 27 percent, and teens 21 percent. Marvel did a great job in augmenting Iron Man audience with the release of The Avengers.