Gavin O’Connor, director of “Warrior”
“There’s a consumer market unlike anything we’ve ever experienced. It can consume content in myriad ways and that needs to be acknowledged.” Gavin O’Connor describes the changing market and the need to keep up with consumer trends and accessing as large a population as possible to bring in revenue. By doing this both the artistic side and the business side of the film industry need to work together in order to entice the viewers. O’Connor explains that some things don’t change such as original voices, great stories and daring visions. These things things will always remain the same, but its important to understand the market and how much each move should cost
“I try to be an optimist. What’s exciting is that there are so many new ways to find revenue. I believe that there’s an on-demand revolution going on where you have companies like Netflix moving in and gobbling up market share, so if you can put your finger of the pulse of this change and engage on alternative platforms, there’s lots of new ways to touch the consumer.”
Evolution is inevitable and to have continual success, the movie industry needs to evolve with the rest of the population. O’Connor talks about he is shooting for a small movie, writing big studio scripts and directing a play, all at the same time. Directors and Producers can’t wait around for studios to send them scripts, but instead have to become proactive and write movies outside of the studio system and find someone who is willing turn the script into a movie.